Entrepreneurship Snog

Entrepreneurship Snog Introduction Rob and Pablo, the co-proprietors of SNOG (a chain of U.K. based yogurt shops), mention that the secret behind their success lies not only in the type of product they sell but rather in the way in which they make each transaction an experience for their customers.Advertising We will write a custom essay sample on Entrepreneurship: Snog specifically for you for only $16.05 $11/page Learn More What these two entrepreneurs are referring to is the general ambiance and feel that permeates a particular store or shopping area. This paper will examine the origins of yogurt chain â€Å"Snog† and the various entrepreneurial activities and concepts that contributed to its success within the U.K. market. Case Overview The U.K. yogurt shop market reveals a high degree of market saturation with brands such as Frae, Itsu, Moosh, Snog, YUforia, Yog and Pinkberry all competing for a slice of the U.K. consumer market. Furthermore, each company has their ow n variation of yogurt with some shops such as Snog advocating the use of organic ingredients while others pursue an approach of having unique flavors and overall affordability (Birkett, 2009: 21). With so many different stores and product variations already present in the U.K. market today this makes market penetration and the creation of sufficient brand awareness of a new yogurt shop all the more difficult to implement. What is Snog? The increasing awareness of health problems within the U.K. (such as obesity and diabetes) has contributed to a popular trend in many modern food products to target customers who want to derive health benefits from the products they consume. It is based on this that the yogurt enterprise â€Å"SNOG â€Å"is dedicated to providing healthier yogurt than its competitors (i.e. Pinkberry) since it is fat-free and uses natural ingredients with a mixture of fresh fruits, nuts and organic yogurt. Started by entrepreneurs Rob and Pablo, both men had come fro m diverse backgrounds yet were able to come together to start a coffee shop business concept that was quite successful and chose to branch out into other endeavors in their pursuit of a great entrepreneurial experience.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In a recent interview they talked about how they developed the initial concept of the shops interiors and the method of sweetening their products through the use of a sweetener importer from Mexico. They explained how they realized success in during an economic downturn was possible by making their shop an experience rather than merely thinking of it as a shop and they even planned the happy ambiance that pervades most SNOG yogurt shops as a method of drawing people in and enhancing their purchasing experience. When examining the interview it became apparent that the pilot-in-the plane principle was at work regarding the success that SNOG enjoys at the present. As it was mentioned earlier, the entrepreneurs took great pains in the planning process especially in terms of developing their brand image and this resulted in the popularity that SNOG enjoys today. As Gilbert (2010) notes in his study examining the pilot-in-the plane principle the success of a business is directly tied to the course that an entrepreneur chooses to take, this can come in a variety of forms and result in a plethora of different outcomes however in the end what determines success or failure is how entrepreneurs choose to guide their business and deal with the ramifications of their actions (Gilbert, 2010:83 91). Based on this it can be stated that proper planning and sticking to a business concept that places an emphasis on brand image and stability can result in a stable and profitable company (Picker, 1993: 19). Environmental Factors Making it into an experience Rob and Pablo state the following regarding what it takes to become a successful entrepreneur now we are in a recession and we see businesses that are successful, I think the one thing you see that they all have is a form of experience for their customers which is the most important part in everything, so we made sure that there was an experience at Snog. The experience that Rob and Pablo are referring is not just the quality of the product itself but what customers feel when they enter into a particular establishment. In the case of Snog all their outlets have a warm and friendly ambiance which is not only family friendly but actually promotes, in their words, a happy feeling for customers. For example, it can be seen that in the case of Apple Inc. (which is considered the world’s most valuable company) all their stores, no matter what country they are present in, have a stylish and ergonomic design that looks clean, modern and cutting edge which has come to exemplify the experience of buying products at an Apple store.Advertising We will write a custom essay sample on Entrepreneurship: Snog specifically for you for only $16.05 $11/page Learn More Based on the popularity of not only Snog but of Apple itself it can be seen that by making their store into an experience rather than just a store this helps to encourage buying behavior among their clientele and even repeat visits. As such for any business that wants to increase their customer base it is important to develop the experience their venue provides so as to better appeal to consumers and create repeat business (Heap, Chua, Dornhofer, 2005: 85-88). Translating the Idea into an Opportunity The following is an example of the process utilized by Rob and Pablo in their examination of the U.K. market and how a yogurt shop that focuses on healthy offerings and a friendly ambiance can result in a viable business. Market Examination Dobson Chakraborty (2008) in their examination of consumer trends within U.K. in the past 3 years has n oted that people are generally becoming more self-conscious regarding their health and physical appearance (Dobson Chakraborty, 2008: 333 -341). While Dobson Chakraborty (2008) do not precisely indicate whether this is the result of health awareness campaigns or the mass media Dobson Chakraborty (2008) does recommend that strategies in targeting todays brand of consumer should therefore concentrate on campaigns and the creation of consumer products that emphasize no fat, no cholesterol and with comparatively low calories (Dobson Chakraborty, 2008: 333 -341). It must also be noted that Beattie, Dhanani Jones (2008) has noted a distinct increase in the amount of consumers that have a greater degree of awareness regarding environmental and social responsibility. As Beattie, Dhanani Jones (2008) states, consumer trends in product and service patronage have been changing as of late towards companies who are involved or promote donations, recycling and preservation of the environmen t (Beattie, Dhanani Jones, 2008: 181 219). How They Coped with Risk and Uncertainty Focusing on Brand Image Further examination of the methods employed by Rob and Pablo in coping with uncertainty and risk reveals that they placed a heavy emphasis on brand image and how this generated a great deal of consumer interest for their yogurt store. Evidence of this can be seen in the very name they chose for their shop which is synonymous with the act of kissing within British culture. By creating a slight bit of controversy with the name they chose, the entrepreneurs were able to generate a significant amount of public interest which they converted into the very way in which the brand itself is correlated with something that is pleasant, exciting, spine tingling and above all interesting.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This is in direct contrast to the methods employed by other yogurt stores which focus more on traditional methods of brand formulation. This creates a certain advantage for Snog which has enabled the company to survive in an overly saturated yogurt store market and gives it a certain level of distinction as compared to the other brands available. As Neganova Neganova (2011) explains, a companys brand image helps to enamor it to customers in that through a distinctive way of presenting the companys products and services this enables it to distinguish itself from its competitors (Neganova Neganova, 2011: 261s of this can be seen in the brand image utilized by U.S. based Apple Inc. which has quite literally developed a cult following among millions of international consumers today (Barr Wright, 2010: 1-9). They did this by facilitating a brand image of distinctiveness and quality and further enhanced this by providing innovative products that subsequently created a whole new trend i n ergonomic design, stylish looks and above all advanced technological capability (Chandler et al., 2011: 375-390). Within the Middle East the telecommunication company Du which is based in the U.A.E has challenged the monopoly of Etisilat (a major internet and telephone provider which has been based in the U.A.E for decades) by providing cheaper services, better phones and above all as a new and hip brand image which has greatly facilitated greater consumer demand for Dus services (Masurel et al., 2002: 238). Another example can be seen in the case of the Philippines within South East Asia where the outsourcing company Convergys has in effect popularized jobs related to the customer service sector by presenting them in such a way that they appeal to new graduates of local colleges within the country (Prahalad Mashelkar, 2010: 132-141). These and other examples too numerous to mention show the importance of developing a particular brand image in order to entice consumers, win over potential employees or stay ahead of the competition (Hitt et al., 2011: 57-75). As such it is recommended for any company, newly established or not, to develop a brand image that appeals to the market segment they are targeting so as to facilitate a greater market share for the company. Focusing on Store Locations Another strategy employed by Rob and Pablo was to ensure that all Snog stores were placed in locations that have high pedestrian traffic so as to maximize the amount of people that take interest in the ambiance of the store and its product offerings. The pedestrian traffic alone that goes through Brewer Street on a daily basis is incentive enough to establish a store in such a location and makes the Snog shop there ideally placed in being able to take advantage of the daily pedestrian traffic in order to popularize the store’s image and offerings through various window displays and offerings on the street. It must also be noted that aside from the number of people that traverse Brewer Street on a daily basis the location itself is home to a variety of commercial areas such as department stores, food chains, restaurants, snack bars, fashion boutiques, etc which creates a spillover effect wherein people who finish their shopping from one store can go to Snog in order to rest and relax. My Entrepreneurial Profile In terms of the experience I have just undertaken in this project I have come to realize that there is more to entrepreneurship that just creating an effective product or service, rather it is necessary to develop a product’s branding, method of sales and consumer interaction. In fact when taking all the facts mentioned into consideration it becomes obvious that what I know now is still woefully inadequate in terms of being able to successfully establish my own business. I still need more experience in terms of understanding markets, determining what works and what will not. I need to be able to make mistakes in order to learn fr om them and as such I believe that it is necessary that I learn under more entrepreneurs in the future in order to understand what they did and the mistakes they made so as to avoid making them in the future. I plan to utilize this to my advantage by talking to as many entrepreneurs as I can, expand my current network and attempt to determine what the market needs and how I can provide it. By doing so I believe I can become a great entrepreneur and as such I owe a lot to this current project in enabling me to see what is necessary in creating an effective business endeavor. Enhancing my Entrepreneurial Capabilities All business endeavors have a certain degree of risk which can come from the interaction of businesses with market forces yet entrepreneurs can limit the amount of risk they are exposed to by taking the proper steps to ensure that their business stands on a solid and stable platform which acts as the best insulator there is against market risks (Farber, 2008: 73). As a st udent taking up this entrepreneurial course I have been taught numerous lessons which I believe will help me in my future entrepreneurial activities and as such I believe this gives me a distinct advantage over other people in the same career that have not received the same level of educational quality I have. Lessons I learned: Focus on Quality One of the most important factors in creating and maintaining a successful business is a focus on quality and ensuring that any product bought by a customer is not the result of inferior production or workmanship. What must be understood is that customers tend to patronize businesses that show that they care about their customer by ensuring the strictest measures are followed in product quality (Baum Bird, 2010: 397 412). In instances where a company has failed to live up to the expectations of consumers regarding the overall quality of a product it is often seen that such companies tend to lose customers in droves (Baum Bird, 2010: 397 412). This was seen in various technology companies such as Dell that neglected to implement proper quality control measures on its motherboards resulting in several computers being sold whose motherboards leaked chemicals when overheated. Such a fiasco was a nightmare for Dell and ruined its reputation with several of its customers in effect sending them to other companies as a result. It is based on this that it can be seen that a focus on quality is an important aspect for any company to follow in order to grow and maintain its consumer base. Adapting to Changes in Business Environments Another factor that businesses should take into consideration is adapting to changes within local business environments. What must be understood is that businesses dont operate within a vacuum and as such it becomes necessary to observe that occurs within local business environments and respond accordingly (Chell Baines, 2000: 195-215). This can come in the form of expanding during times of econo mic prosperity or cutting back and outsourcing specific aspects of the companys operations during lean economic times. Not only that, companies should be prepared to respond to changing consumer trends in order to stay relevant lest they fall into obscurity and stagnation (Chell Baines, 2000: 195-215). Reference List Barr, S, Wright, J 2010, Postprandial energy expenditure in whole-food and processed-food meals: implications for daily energy expenditure, Food Nutrition Research, 54, pp. 1-9, Academic Search Premier, EBSCOhost. Baum, J, Bird, B 2010, The Successful Intelligence of High-Growth Entrepreneurs: Links to New Venture Growth, Organization Science, 21, 2, pp. 397-412, Business Source Premier, EBSCOhost. Beattie, V, Dhanani, A, Jones, M 2008, investigating presentational change in u.k. annual reports, Journal Of Business Communication, 45, 2, pp. 181-222, Business Source Premier, EBSCOhost. Birkett, R 2009, Is yogurt the new ice-cream?, Caterer Hotelkeeper, 199, 4592, p p. 20-21, Business Source Premier, EBSCOhost. Chandler, G, DeTienne, D, McKelvie, A, Mumford, T 2011, Causation and effectuation processes: A validation study, Journal Of Business Venturing, 26, 3, pp. 375-390, Business Source Premier, EBSCOhost. Chell, E, Baines, S 2000, Networking entrepreneurship and microbusiness behaviour, Entrepreneurship Regional Development, 12, 3, pp. 195-215, Business Source Premier, EBSCOhost. Dobson, P, Chakraborty, R 2008, Buyer power in the U.K. groceries market, Antitrust Bulletin, 53, 2, pp. 333-368, Literary Reference Center, EBSCOhost. Farber, B 2008, Sell: constructive criticism, Entrepreneur, 36, 11, p. 73, Business Source Premier, EBSCOhost. Gilbert, D 2010, Integrating theory and practice for student entrepreneurs:: An applied learning model, Journal Of Enterprising Culture, 18, 1, pp. 83-106, Business Source Premier, EBSCOhost. Heap, A, Chua, C, Dornhofer, J 2005, Why the forecast is cloudy for UK credit card securitization, International Financial Law Review, 24, pp. 85-88, Business Source Premier, EBSCOhost. Hitt, M, Ireland, R, Sirmon, D, Trahms, C 2011, Strategic Entrepreneurship: Creating Value for Individuals, Organizations, and Society, Academy Of Management Perspectives, 25, 2, pp. 57-75, Business Source Premier, EBSCOhost. Masurel, E, Nijkamp, P, Tastan, M, Vindigni, G 2002, Motivations and Performance Conditions for Ethnic Entrepreneurship, Growth Change, 33, 2, p. 238, Academic Search Premier, EBSCOhost. Neganova, V, Neganova, I 2011, Development of innovation products based on the consumers preferences, International Journal Of Management Cases, 13, 4, pp. 261-266, Business Source Premier, EBSCOhost. Neuts, D 2011, Exercise your marketing muscles, Quill, 99, 4, p. 80, Literary Reference Center, EBSCOhost. Picker, L 1993, Getting ahead in a tough economy: Three approaches, Working Woman, 18, 1, p. 19, MasterFILE Premier, EBSCOhost. Prahalad, C, Mashelkar, R 2010, Innovations Holy Grail, Harvard Busin ess Review, 88, 7/8, pp. 132-141, Business Source Premier, EBSCOhost.

Jane Austen Did Not Write Epics

Jane Austen Did Not Write Epics Jane Austen Did Not Write Epics Jane Austen Did Not Write Epics By Maeve Maddox A recent film on a romantic episode in the life of 18th century novelist Jane Austen (1775-1817) has called forth a lot of commentary on the web. Heres the blurb that prompted this article: Becoming Jane: Author Jane Austen (Anne Hathaway) eventually became famous for writing epic novels like Pride and Prejudice and Sense and Sensibility. In popular usage, epic is often used to denote extraordinary length or size. For example, someone might try to ask a long-winded companion to get to the point by saying: Just give me the facts. I dont need an epic. Used to denote size, epic is almost always accompanied by proportions. Indeed, so clichà ©d is the expression epic proportions that theres a play with that title. Since the longest Jane Austen novel comes to only about 300 pages, the writer quoted above cannot have meant to use epic in the sense of size or length. When speaking of novels or poems, the word epic has to do with certain aspects of the story and its treatment. The baseline epics are Homers Iliad and Odyssey, stories of larger-than-life national heroes like Achilles and Odysseus engaged in struggles involving the fate of nations or entire races. In the classic sense, epics employ high-flown language. They have lengthy casts of characters, and they often take place over the course of many years. Some well-known novel and film epics are Tolstoys War and Peace, Mitchells Gone With the Wind, DeMilles Ten Commandments, Griffiths Birth of A Nation, Gibsons Braveheart, and Tolkien/Jacksons Lord of the Rings trilogy. The romantic misunderstandings of Miss Bennett and Mr. Darcy, played out in elegant 18th century drawing rooms, belong to a type of novel called the novel of manners. Manners here doesnt mean merely such things as opening a door for a lady or the saying of please and thank you. The novel of manners focuses on domestic matters as opposed to warfare and the realm of the male. The central character is generally a woman and such novels are often written by women, although The Forsythe Saga by John Galsworthy is an example of the genre. This kind of novel describes the way people living at a certain time in a particular place behave, how they arrange marriages, how they bring up their children, what they hope for, and what they settle for. Although usually thought of as a distinctly British genre, the novel of manners occupies a significant place in American literature. The novels of Edith Wharton, Henry James, Kate Chopin, and Claire Messud are novels of manners. Youll find a useful introduction to the genre and its feminist associations at enotes.com. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Fiction Writing category, check our popular posts, or choose a related post below:10 Grammar Mistakes You Should AvoidDriver License vs. Driver’s LicenseConversational Email

Persuasive Speech with outline Essay Example | Topics and Well Written Essays - 500 words

Persuasive Speech with outline - Essay Example A young adult was involved in an accident and his kidney was a good match. My nephew’s story ended happily, but not so many actually do. II. I am certain that you can perceive the need for individuals such as you to donate your organs. Most students in this class have already claimed they prefer donating their organs when they pass away. However, you might be questioning the certainty and trust of the donation of your organs after demise. That is what I am going to address now. 1. Discuss about your choice with your relatives. Your relatives will be responsible for the donation preparations after your demise. If they are not aware of your choice of becoming a donor, your requests might be denied (Stevens, 2008, p. 12). 2. If you choose to donate your organs and eventually make no effort, no one knows your intent and your organs will not be donated. The consequences of this decision are that more people waiting for organs might end up dead while your organs could have saved their lives (Committee on Increasing Rates of Organ Donation, 2006, p.

MTV'S real life show does not present the true life of Saudi Arabia Essay

MTV'S real life show does not present the true life of Saudi Arabia - Essay Example The documentary as a whole does not portray the true picture of Saudi Arabia. Fatima represented herself as a woman who cannot have a job at all. She is shown to be working towards the launch of a new business of colored Abayas. An Abaya is a cloth that Saudi women wear on top of their clothes when they come out to work, schools, hospitals etc. Although she is not against the Abaya itself, she wishes to produce some in a variety of colors other than black. Fatima also highlighted some of the inhibitions of the culture saying that women are prevented from riding bicycles in the streets, despite the fact that a lot of places cater to bicyclists of both genders just like here in the United States. As will be seen, some of her contentions do not hold true. Firstly, colored Abaya has been in existence for a long time, and women have been wearing it for the length of its existence. Saudi women wear black for chastity similar to nuns in the United States. Nuns wear black clothes with white lines akin to Saudi women who make their Abayas black in color while matching it with others. Fatima seemed disinterested in finding the key to her problems. Her resolve was more towards simply being heard instead of actively seeking a solution. When she visited the American producer, she laid down false facts in front of them, facts that would shock them. Her aim was to make a commercial for her business for people who watch American TV. Her knowledge of the black Abaya is self-evident, she understands it to be part of her culture, but promotes it instead as a religious restriction, knowing full well that opposition to her colorful Abaya, as with anything out of the norm, would be expected. If she genuinely believed it to be a problem of the society t hat needed addressing, she would have spoken in the language of the people of her society, so that everyone receives the message and can communicate their assent or

Physician Assisted Suicide Essay Example for Free

Physician Assisted Suicide Essay Physician Assisted Suicide (Physician Assisted Suicide) also referred to as Physician Aid-in-dying (PAD) is practice in which a physician assist a terminally patient in the termination of his/her own life by prescribing a deadly/lethal medication. â€Å"The term physician aid-in-dying is used to describe the practice authorized under the Washington and Oregon Death with Dignity Acts†¦.† Starks (2009). In other words physician aid-in dying is the politically correct term. The act is only legal if the patient is terminally ill, has six months or less to live and must be mentally stable to make their own decision. I think Physician Assisted Suicide is unjust because I am a Christian, and based on my religion, it is against the law of God to take the life of another human being. Honestly I must say I contradict myself when it comes to this topic. In my personal opinion I would say Physician Assisted Suicide is ethically permissible because I feel the patient should be allowed to make their own decision when it relates to their own life. A physician’s job is to help alleviate the patient’s pain and if the patient has an illness that cannot be cured and the physician is sure there really is no more he can do for the patient why not aid the in dying. I think it will make things a little easier and more convenient because if a person really is tired of suffering they may decide to end their own life which may be very messy and will cause more devastation to the patient’s family. With the physician’s assistance, the family will be prepared and there will not be a big mess to clean up. From the outside looking in, no one knows what the patient is going through or how much they are suffering; no one understands how they may feel or how much pain they can bare. If they feel death would relieve them from th eir misery and remove the suffering, I think it should be their decision. I really do not see a difference in Physician Assisted Suicide and the refusal of life sustaining treatment (which is legal). If a person refuses treatment which without will cause them to die is it not the same as committing suicide, the only difference is the process will take a longer time period. Dr Timothy Quill states â€Å"the analogy is of one person sitting on the beach waiting for the tide to come in to drown and then another person walking into the ocean to drown.† Boyd (ND) When considering Physician Assisted Suicide and my religion I must disagree, though I am for people being allowed to make their own decisions when it comes to their own life my religion convicts me and tells me I am wrong because no matter how I feel about this situation personally it is still wrong in the eyes of God. Everyone is at fault, the physician is wrong because the bible says it is a sin to cause harm to someone or to take the life of another persons, even though the intentions are good it is against the laws of God. The patient is wrong because it is a sin the take your own life and it is wrong for all who a re in connection with the act and allowing it to take place. God loves us and he does not want us to suffer in pain or live a sad helpless, hopeless life, he will never put more on us than we can bare, even before he created us he knew what time we would be born and he knows the same about when we will die, who are we to try to take control over this? God performs amazing miracles, I have seen him do it, who is to say, before someone decides to end their life, and just before the physician administer the lethal medication, God does not allow for a breakthrough and heal the person. People do not have faith like they should and they do not believe this can be done therefore this is not a risk they are willing to take, most would rather take the easy road and do anything to relieve the suffering right now. Unfortunately, the bulk of this responsibility falls on the physician. Physicians care about their patients, their goal is to find out what is wrong with the patient, diagnose the patient with what they prove to be wrong and then treat the patient until they can either cure the illness or try to extend their life expectancy as long as possible. Ethical egoist may interpret Physician Assisted Suicide as a selfish act, for example, they could insist the physician is abusing the act by pressuring a terminally ill patient or their family to end the life of the patient by advising them it would be for the best because the patient is suffering and there is nothing more he/she can do for the patient. Of course the family would consider what the physician is saying because they do not want their family member to suffer, however, the physician may only be doing what he feel is best for the patient, at the same time a physician should never bring up this topic for discussion, he should allow the patient to address the concern first. There are many ethical issues facing assisted suicide. Many people get â€Å"the right-to-die† confused with â€Å"assisted suicide†. â€Å"While right-to-die cases are different than assisted suicide cases — right-to-die usually refers to the removal of feeding tubes or ventilators keeping unconscious or vegetative patients alive, as opposed to people actively deciding to end their lives†. (Pickert, 2009) Though Physician Assisted Suicide is considered unethical and illegal, recently there have been more calls in favor of its legalization. Some professional arguments in favor of Physician Assisted Suicide are respect for autonomy; self-determination, covering the facts that people should have the right to make their own decisions, they should be able to determine their own place, date and time of death if they wish. Another argument in favor is justice; fairness, this argument takes the matter to a legal level, it allows the patient the right to refuse treatment to perpetuate their life. Compassion; sympathy is argues that suffering is worse that the pain itself, it causes a person to breakdown physically, mentally, and emotionally due to the lack of independence, one may feel like a burden to others, physicians can give medicines to relieve pain but there is no cure for suffering. Honesty and Transparency would open doors for discussions and options, if it was legal is would make it easier for people to talk about it and for physicians to provide better care concerning the end of a person’s life. To this day people are still fighting to make assisted suicide legal. â€Å"Each year for 14 years, Wisconsin legislators have introduced an assisted-suicide bill. So far, all have died in committee, but 2007’s version is still on the table. California, Hawaii, Arizona and Vermont have repeatedly rebuffed assisted-suicide proposals, but each has faced another proposal in 2007. Most of these bills are virtually identical to Oregon’s assisted suicide law †. (Enouen, 2012) I’m sure many have heard or read or about Dr. Kevorkian, who was also in favor of Physician Assisted Suicide, in 1998 administered a lethal injection to his then patient Thomas Youk, on the 60 minutes TV show. In Oakland County, Michigan Physician Assisted Suicide is considered illegal therefore â€Å"Kevorkian was convicted of second degree murder in 1998, and sentenced to a 15-25 year term of which he served 8 years, and was released in 2007† Starks (2009). I’m sure Dr. Kevorkian has been Mr. York’s doctor for many years. I sure they had build a relationship together and Dr. Kevorkian care about him, therefore I’m sure it was not an easy task for the physician to complete, however he (Dr. Kevorkian) did what he felt was best for his patient. On the opposite end there is another group of professionals who oppose Physician Assisted Suicide arguing that it is ethically impermissible. Sanctity of life; due to religious reasons Physician Assisted Suicide is morally wrong. Exodus 20:13 states â€Å"Thou shalt not kill,† Brodman Holman (1979). â€Å"A 1997 study conducted by the American Medical Association (AMA) found that more than half of Americans believe physician-assisted suicide should be legal. Many patients decided to choose assisted suicide because they are afraid of the pain they will endure cause by their illness. There are some alternatives to assisted suicide such as pain management, to make the patients as comfortable as possible. â€Å"With very rare exceptions, physical pain can be eliminated or brought within tolerable limits by aggressive drug therapy-therapy which need not leave the patient in a stupor†¦Ã¢â‚¬ ¦. Pain also has a psychological dimension which, if appropriately addressed, can significantly reduce the patients experience of physical pain. The isolation of illness can be reduced through the support of families and the community, as well as the creation of a caring environment in which one is treated†. (Linton, 1993) However, when people are told about alternatives to the technological treatments so many of us fear, and about the availability of pain control and hospice care, their support for physician-assisted suicide goes down to under one-fifth. This study seems to show that when people are informed about all of their end-of-life choices, they are less likely to opt for suicide.† Lynn Harrold (1999, 2006) Many argue that there is a passive vs. active distinction; passive is when one is allowed to die, active is killing someone. When someone refuse treatment or treatment is withheld and they die it is considered justified however when Physician Assisted Suicide is used it is murder and unjustifiable. Others argue that it could be a potential cause for abuse, poor populations with minimal healthcare may be pushed towards Physician Assisted Suicide, and it may become a cost efficient â€Å"way out†. If a family member is a burden to the family, and for insurance purposes, these too may be causes for leaning towards Physician Assisted Suicide. Another argument against Physician Assisted Suicide is professional integrity, it relates to the Hippocratic Oath which states â€Å"I will not administer poison to anyone where asked,† and I will â€Å"be of benefit, or at least do no harm,† Starks (2009) this is the oath that ALL physicians must take before officially becoming doctors. If they agree to Physician Assisted Suicide they are going against the pledge they agreed to, this could initially cause harm to the â€Å"integrity and the public‘s image of the profession,† it may also make it difficult for patients to trust them. Lastly and maybe the most important argument is fallibility of the profession; the fear that physicians could make mistakes, possibly misdiagnosis or prognosis. â€Å"There may be errors in diagnosis or treatment of depression, or inadequate treatment of pain. Thus the State has an obligation to protect lives from these inevitable mistakes and to improve the quality of pain and symptom management at the end of life.† Starks (2009) I think the more research I do agree that Physician Assisted Suicide should remain illegal. I solely make this decision based on my religion. Who are we to make judgment on when to end lives? We did not give life to ourselves or anyone else. I think she should have faith in God and know that he will never put more on you than you can bear. Suicide and assisting someone in a suicide is wrong. As it states in Numbers 35:30, â€Å"whoso killeth any person, the murderer shall be put to death by the mouth of witnesses: but one witness shall not testify against any person to cause him to die.† Brodman Holman (1979) People speak of showing compassion and caring for others, â€Å"killing is not compassion. That is Orwellian Newspeak, a language without meaning. If love is death and mercy is killing, then words mean nothing.† St. Clair (2009 Unfortunately the future affects of assisted suicide is currently undetermined. I personally think people will continue to fight for assisted suicide to become legal, however I do not think this will take place because wither way you look at it, many will still consider this murder. If I was in this situation and had to decide whether to allow my family member to live and suffer or allow them to end their life, I would choose to let them live, based only on my religion and knowing who my God is. This does not mean I wish for my loved one to live in pain or uncomfortable, however this does put my Lord and savior to the test. Through my religion and being raised as Christian I have learned that God will not put more on you than you can bare. At a time like this I will turn to what is known, in my religion, as a secret weapon, and at this point I will fast and pray. I will not ask God to allow my loved one to live or die, however I will ask that his will be done, and if it is his will for my loved one to live I ask for a full quick recovery, if its Gods will to discontinue their life, I will only ask for peace. No matter what situation I encounter I put God first and he enables me to make precise decisions. Personally I feel it must be very difficult to watch as a person you love and care for lay helpless, in pain, suffering from an illness, watching as they deteriorate not only physically, but mentally, spiritually and emotionally. Stepping outside of my spiritual realm I would feel terrible because I would feel I am allowing my loved one to suffer even if they had asked to be â€Å"put down† I may feel God is not healing fast enough and things are not going the way I think they should. Only for the love of the my loved one and to relieve their suffering would I agree with physician assisted suicide, however I think in the end I will feel terrible because I would have assisted in the role to determine when to end their life, knowing it was not my decision to make and not knowing if God was going to open a door and make way for a breakthrough for them to overcome the illness. Just knowing my God I know he can perform miracles and he can make a way out of no way, the hardest thing to do is to be patient. Therefore in the meantime, I would do what I could to make my loved one as comfortable as possible; I will encourage them and continue to pray. I cannot honestly say how I would react in this situation; just the thought of hearing of the death of a loved one and their request to end their life makes me feel as if my heart has been cut in half. At the same time it makes me ask myself, am I being selfish? Do I only want my loved one to live because I love them and I do not feel ready to deal with the death of them? Do their feelings even matter to me? Do I not care that they are suffering? There is so much more to making this decision than I have not really given thought to. If I do agree with the assisted suicide, how would the rest of my life go, will I have to live with the weight on my shoulders that I assisted in the death of my loved? Now this is something I do not think I can live with, just the pressure in the back of my mind would potentially cause depression to set in which will lead to other problems in my life as far as preventing me from giving myself fully to the remainder of my family and being all that I can be, it may also affect my job performance and other areas of my life. I do not think that is something I want to cope with. Therefore I think I would allow the doctors to do all they can do to make my loved one comfortable and ease their pain; I will pray sit back and allow Gods will to be done. I will try to make the last days as enjoyable as possible by spending as much time with them as I can and talking with them, reminiscing about our lives together and special memories. Until Physician Assisted Suicide is legalized nationwide, it should be brought to the forefront and to the attention of the public. Many do not know of this practice until they are face to face with having to make a life or death decision, or until they or a family member is on their death bed. The public should be educated on Physician Assisted Suicide, not to persuade them to agree but for information purposes, they will base their decision on their own understanding, however until everyone gets a full understanding they will all be skeptical. There is a big debate in the topic of Physician Assisted Suicide and both sides present convincing arguments, however it does not look as if an agreement is in the near future, however the Supreme Court did allow each state to pass their own laws on Physician Assisted Suicide and whether it would be legalized or not, nevertheless, as of right now the only state where it is legal is in Oregon, which means at the present moment, if a patient decides he/she wants to terminate his/her life they will need to book a flight to Oregon. References Andrew D. Boyd, University of Texas Southwestern at Dallas, Physician-Assisted Suicide: For and Against (ND) Retrieved from www.amsa.org/AMSA/Libraries/Docs/PhysicianAssistedSuicide.sflb.ashx Brodman Holman Publishers, King James Version (1979) Enouen, S. (2012) Life Issues Institute. Current Attempts to Legalize Assisted Suicide in the U.S. Retrieved from http://www.lifeissues.org/euthanasia/current_attempts.htm Helen Starks, PhD, MPH Assistant Professor, Bioethics and Humanities (2009) Retrieved from http://depts.washingtonedu/bioethx/topics/pad Jane St. Clair, 30 Logical Reasons Against Physician-Assisted Suicide (2009) Retrieved from http://janestclair.net/30-logical-reasons-against-physician-assisted-suicide/ Joanne Lynn, M.D. and Joan Harrold, M.D, Handbook for Mortals: Hastening Death: Arguments against physician-assisted suicide (1999, 2006) Retrieved from http://www.growthhouse.org/mortals/mort2526.html Linton, P.B., (1993) Chicago Tribune. Better Solutions Than Assisted Suicide. December 26, 1993 Retrieved from http://articles.chicagotribune.com/1993-12-26/news/9312260140_1_suicide-assisted-pain Pickert, K. (2009). Time U.S. A Brief History of Assisted Suicide. March 03, 2009. Retrieved from http://www.time.com/time/nation/article/0,8599,1882684,00.html

Vlad Dracula - A Makeup Plot :: essays research papers

Character Analysis – Count Vlad Dracula   Ã‚  Ã‚  Ã‚  Ã‚  The man known as â€Å"Dracula† was Vlad Tepes (the Impaler) - a king in one of the historical parts of Romania. Born in 1431 in Sighasoara, Transylvania, Tepes grew up in a Germanic, and later Turkish atmosphere (as a prisoner from 1444 to 1448), became a tyrannical ruler that was feared throughout the lands, then died in 1476 in a fight defending his country.   Ã‚  Ã‚  Ã‚  Ã‚  Based off of the motion picture â€Å"Bram Stoker’s Dracula†, Count Vlad denounced God after the death of his beloved, Elizabeta. Allegedly, in his rebirth, Vlad (known in legend and in history as Dracula or Dracul) became an unholy demon to avenge Elizabeta’s death for all of eternity.   Ã‚  Ã‚  Ã‚  Ã‚  The form of Dracula that I’m portraying (he had many in the film, including a wolf form, dignified prince, demon, and bat) is seen in the beginning of the picture when he is first introduced in real-time. Jonathan Harker first arrives at the Romanian castle and is greeted by this creepy, cryptic, and subtlety intimidating old man. He is garbed in royal red satin as if he still rules this land and its . . . people. Though visually ancient, his eyes seem much younger than his body and skin present them to be; and his smile – his features crinkle up to this . . . hideous grin.   Ã‚  Ã‚  Ã‚  Ã‚  In the world of makeup design, this version of Count Dracula is quite complicated; the film didn’t win an Academy Award for Best Makeup for nothing! Gary Oldman sat in the makeup chair for a long time for this role. In analyzing his visage, we can see that the ancient face of the Count is aged very carefully by the extensive use of latex. The natural wrinkles of Oldman’s face were heightened drastically. The skin tone itself was of a sickly white – not albino, just white enough to be really old and still slightly human. Oldman’s eyebrows were completely covered (with the latex) and were replaced with slight strands of white hair. His cheekbones, bones on the top of his eyes, and chin cleft were nicely accentuated. Due to their dark and sunken nature, his eyes themselves are quite focused on and almost hypnotic – a well-known characteristic of the Count. Though he is very VERY â€Å"up there† in age, his weathered look give s him a sense of his struggling history and inner strength.

What is an Educated Filipino?

The conception of education and of what an educated man is varies in response to fundamental changes in the details and aims of society. In our country and during this transition stage in our national life, what are the qualities which an educated man should possess? What is an educated Filipino and what qualities should distinguish him today? Great changes have taken place in the nature of our social life during the last forty years. The contact with the Americans and their civilization has modified many of our old customs, traditions and practices, some for the worse and many for the better. The means of communication have improved and therefore better understanding exists among the different sections of our country. Religious freedom has developed religious tolerance in our people. The growth of public schools and establishment of democratic institutions have developed our national consciousness both in strength and in solidarity. With this growth in national consciousness and national spirit among our people, we witness the corresponding rise of a new conception in education- the training of an individual for the duties and privileges of citizenship, not only for his own happiness and efficiency but also for national service and welfare. In the old days, education was a matter of private concern; now it is a public function, and the State not only has the duty but it has the right as well to educate every member of the community- the old as well as the young, women as well as men- not only for the good of the individual but also for the self –preservation and self protection of the State itself. Our modern public school system has been established as a safeguard against the shortcomings and dangers of the democratic government and democratic institutions. In the light of the social changes, we come again to the question: What qualities should distinguish the educated Filipino today? I venture to suggest that the educated Filipino should, first, be distinguished by the power to DO. The Oriental excels in reflective thinking; he is a philosopher. The Occidental is a doer; he manages things, men and affairs. The Filipino of today needs more of his power to translate reflection into action. I believe that we are coming more and more to the conviction that no Filipino has the right to be considered educated unless he is prepared and ready to take an active and useful part of the work, life , and progress of our country as well as in the progress of the world. †